Web Design for Ev Experts
EV Experts are a start-up business selling nearly new and pre-owned electric vehicles and plug-in hybrids. They are based in Surrey and also target south west London, Sussex and Hampshire. The client tasked b:web with producing brand identity and a new web design. Following the launch of we were commissioned to complete ongoing SEO and marketing activities.
The branding would be instantly recognisable as belonging to the EV industry, whilst still standing out from other, similar brands. For a colour palette, they were looking for something cool and techy and they were keen that all of their imagery was themed to the colours and branding.
EV Experts needed a web design which was easy to administer and as flexible as possible to enable them to grow it alongside the business. As well as the standard brochure features, it needed to have vehicle sales listings, specification charts and a model comparison feature.
The website was not just required to sell their stock of cars, but also to act as a concept-selling platform, introducing visitors to the benefits of electric vehicles and walking them through the process of choosing the right type and model for them.
Web Design Solution
As usual the project commended with a kickoff design meeting out our web design studio. The team discussed the possible direction for the brand identity along with the required functionality for the website.
The final colour palette comprises a single “electric blue”, combined with various blue-toned and monochromatic greys. b:web Photoshopped all of the imagery so that the cars are all rendered in the brand blue, with the backgrounds predominantly being neutral greys.
The WordPress website takes the visitor step by step through the benefits, features and types of EV, before guiding them through the choice of model, and finally presenting them with a purchasing opportunity. In order to allay the biggest concern people have over buying EVs, we developed a bespoke feature for the website which allows visitors to enter their postcode and see on a map the average range of a return journey they could expect to make in an EV. We also developed a comparison system that allows you to compare the specifications of up to three cars side-by-side.
Web Design Testimonial
“b:web are a great family run web design agency who are always thinking outside the box.
Their support is second to none as the web design and marketing team address all of our business needs daily. They are always looking at ways of improving and taking the business forward. They are on hand whenever we need them and ensure that our business runs smoothly, no task is ever to big or too small. They are a perfect fit for our business and we are so happy that they are local to us in Surrey.
Thank you Zoe and the team.”
Martin, Director of EV Experts. Web design client, Surrey.
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