Clarendon Live-In Care provides residential care that allows elderly or infirm patients to maintain independence and control at home. It offers people the opportunity to build a closer relationship with one carer and to receive around-the-clock support from a trained professional.
Clarendon had an existing website but it was primarily focussed on recruiting carers. The new website is specifically designed to generate business for Clarendon’s core service, live-in care. We helped develop a new logo to reflect the new emphasis alongside a new colour palette which added a dusky blue and greys to their existing purple and mauve branding.
Clarendon had a healthy budget set aside to produce the right website for the next few years but wanted the flexibility of layout offered by our b:Modular product.
b:Modular is a collection of web design modules that can be mixed and matched and easily combined to create all of the web pages required for your website. Clarendon’s b:Modular web design was completely bespoke to them and not just in terms of the branding and colours – it includes many of the features of our bespoke web designs including unique layouts and features such as the angled section edges and cut-out images on patterned backgrounds.
With b:Modular, Clarendon didn’t have to spend hours and hours designing their website in a content management system – the b:web design team did all the heavy lifting, providing a full web design project management service.
The new website is an extensive online brochure containing all of the information that a prospective client would need to make a purchasing decision. The angled lines, patterned backgrounds, and combination of cut-out and squared-up images, make the site unique and stand out from the competition.
In addition to the website b:web are helping Clarendon to reach new customers through an ongoing SEO campaign. We also produced a company brochure to reflect the new brand identity.